Godrej Interio is one of India’s largest furniture and interiors brand. Over the years, the company has constantly innovated with its product portfolio and furniture solutions to increase its brand equity and market share, making it today one of the most prominent players in the Indian furniture space.
Godrej Interio is one of the few Indian companies with a dedicated in-house industrial design team and is known to partner with designers from different domains to offer new and differentiated solutions to the market.At the recently concluded Lakme Fashion Week, Godrej Interio presented Freestile, a path-breaking modular sitting solution that can be used as a bed, a couch in the library, a lounge style sofa, or even a hybrid of all of them. The skins of this limited edition sofa collection were designed exclusively by Anita Dongre, a leading fashion designer, keeping the season’s fashion trends in mind.
The Freestile collection is part of Godrej Interio’s new Design HQ range. This new segment is an integral part of the Godrej Interio offering as a separate line of furniture concepts which are progressive in terms of its look, feel, functionality and application. The company claims that this collection is poised to craft the ‘future of furniture design’ globally. The limited edition range is available at six leading cities across the country.
Commenting on the launch of the collection, Mr. Anil Mathur, COO said, “Design HQ is an initiative instituted and owned by the designers at Godrej Interio. It assumes multiple dimensions – right from congregating creative thinkers from various walks of life, to mentoring young designers and showcasing innovation and lifestyle across various niche and mainstream platforms. The endeavour is to create new-age concepts and designs that will set trends. It focuses on designs that enhance aesthetic living and push the envelope on creative functionality.”
Godrej Interio showcased its limited edition range designed by Anita Dongre at the Lakme Fashion Week that was held in Mumbai recently. In order to accentuate the fresh and innovative design of the new Freestile, Anita Dongre added a tint of the Rajasthani arts and crafts and the brilliant hues of summer to its skins. The collection, targeted at contemporary homes, assumes the role of a ‘chic functional art piece’ adding warmth and vibrancy to your living spaces.
The limited edition range included five skins for Freestile i.e Indigo Summer, Summer Spice, Midnight Summer, Tropical Summer & Summer leaf.
Contact: www.godrejinterio.com
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