Cersaie is the world’s premier exhibition for ceramic tiles, sanitary installations, bathroom furnishings, raw material and manufacturing equipment, as well as tools and showroom displays for the ceramic industry.
Last year it had exhibitors from 33 countries with more than 1,000 exhibition stalls on display. Cersaie is the definitive answer to the ceramic industry’s future needs and potential.
It’s not just viewing the latest products and innovations that one can look forward to at the Bologna Fiere exhibition centre this September, but Cersaie is also about a host of other parallel events and activities that will leave you fascinated.
One such feature is an event called “New Architectures” that focuses on sustainable development. This conference will bring together international personalities from the field of socially-engaged architecture. Sustainable development (which includes environmental, social and cultural development)will receive due importance with the participation of five key presenters from the field of architecture.
The conference will see presentations being made by the likes of Diébédo Francis Kéré, a native of Burkina Faso who has won the Aga Khan award for architecture for a school built in his hometown of Gando. Architect Emilio Caravatti, who founded Africabougou, a non-profit organisation with a mission to build public infrastructures in western Africa that is crucial for the future development of the region’s population, especially schools and hospitals.
Others like Germán Del Sol will also make a presentation. This Chilean architect has devoted special attention to the preservation of local cultures and traditions, as demonstrated by the Explora project designed to promote sustainable tourism and an appreciation of the many highly diverse cultural aspects of South America.
India will be represented with the participation of Bijoy Jain, who has set up his own practice where artisans, carpenters and stonemasons are not just workmen but also have the role of consultants, and where local resources and materials are seen as a vehicle for sustainable architecture and a means of preserving traditions in a successful blend of western and indigenous culture. Renowned for projects such as the Palmyra House near Mumbai, Bijoy Jain won the Global Award for Sustainable Architecture in 2009 and held a personal exhibition entitled WorkPlace at last year’s Venice Biennale of Architecture.Also at Cersaie will be a conference where Cameron Sinclair, the founder of Architecture for Humanity, will speak. His non-profit organisation seeks architectural and design solutions for humanitarian calamities and offers design services to communities in need. His organisation has grown rapidly and now includes 40,000 professionals and 72 chapters in 14 countries. His projects have included rebuilding after the 2010 earthquakes in Haiti and Chile, Hurricane Katrina and the 2004 South Asia tsunami. He will share his thoughts on architectural solutions to provide shelter in the wake of disasters such as earthquakes, floods and migrations and solutions for post-disaster reconstruction.
Two projects of star architect Renzo Piano will also be showcased at Cersaie. Designed by his firm RPBW (Renzo Piano Building Workshop) is the recently opened New York Times building. This skyscraper is light and vibrant, imposing, yet at the same time transparent and almost immaterial, capable of adapting to the seasons and changing with the wind. The second building is the Morgan Library, an upside-down skyscraper dug out from a depth of 15 metres from extremely hard rock on which Manhattan is built. The result is an underground monument to art and culture, a total space of 2,500 square metres hollowed out from the underbelly of New York.
Cersaie 2011 promises to be a must-visit for more reasons than one. With the entire world of ceramics on show and design greats making a bee-line for this extravaganza it sure does look like its one event that you cannot afford to pass-up.
Contact: web: www.cersaie.it
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