Lighting Up A Million Lives

EuroDiya, a new range of solar lamps launched by Eureka Forbes is a judicious balance between sustainability and affordability; it reduces our dependence on the electrical grid and compensates for the power woes of every Indian.

In India, about 63% of the total rural households do not have electricity and use kerosene for lighting. This not only causes a substantial amount of pollution, but also invites several health risks to users, which include respiratory, visual and nervous system disorders. Injuries caused by fires, property damage and even deaths increase due to the volatile nature of kerosene.Urban areas in the country that are connected to electricity grids too face frequent power outages making it difficult for people to work, study and do their other daily chores smoothly.

Keeping these factors in mind, Eureka Forbes, one of the largest water purification companies in India, has entered the solar energy products market with the introduction of a new brand – ‘EuroDiya.’ This collection comprises of a new range of solar lamps which enables a balance between sustainability and affordability.

The solar lamps are available in three broad categories – bulbs, lanterns and torches and the price range of these products begins from Rs. 599 to Rs. 2,499 based on its model and features. Eureka Forbes has tied up with US based Nokero to bring its one-of-a-kind, cost effective, environmentally friendly and technologically advanced solar bulbs to suit the consumer needs of both urban and rural India.

Launching the new category and brand EuroDiya, Mr. Suresh Goklaney, Executive Vice Chairman, Eureka Forbes Limited said, “Power deficit is the biggest cause of concern in India as traditional energy sources are becoming extinct day-by-day. We are happy to see that India is ushering in green energy solutions as the pressure on traditional energy sources increases. Our latest addition EuroDiya to the family of Eureka Forbes is a clean and sustainable energy solution for the power woes of every Indian.”

With this unique product range, the firm aspires to light up a million homes. Launched as part of Eureka Forbes’ Community Fulfillment Initiatives in India, EuroDiya aims at providing an alternate source of lighting at an affordable cost.The key benefits that EuroDiya offers are cost efficiency and the use of lead free rechargeable batteries which are eco-friendly, portable and break resistant. It also offers rain-proof bulbs and torches which do not require extra batteries and run solely on sunlight requiring the minimum of maintenance at any given point of time.

Mr. A.V. Suresh, President – International Operations, CEO – Forbes Professional, Eureka Forbes Limited said, “Solar energy is generally provided at a higher cost making it financially unfeasible for people. We at Eureka Forbes have always believed in spreading happiness in the lives of people through our cutting edge technologies and innovations. EuroDiya’s novel technology and cost efficiency will not only make it possible for Indians to use solar lamps in their daily lives but will also encourage social entrepreneurship to a substantial extent in the country.”

EuroDiya solar lamps will be available across India through the company’s service team, retail shops, online portals as well as
institutional sales.

Contact:
tel: 022 30449700email: customercare@eurekaforbes.comweb: www.eurekaforbes.com